Friday, 27 February 2015
Lingerie goes high fashion as La Perla unveil elegant underwear designs on catwalk in Milan
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Rosie
Huntington-Whiteley and Kim Kardashian have long championed the
lingerie worn as outerwear trend and it seems it's about to go
mainstream.
Lingerie
giant La Perla unveiled its latest collection on the catwalk in Milan
on Friday and the runway was awash with lace bodysuits, cleavage baring
leotards and sexy silk jumpsuits.
The
brand, for which Cara Delevingne has fronted campaigns for, sent models
down the runway in ultra feminine designs, including daring red corsets
and more modest silk bottoms.
Lingerie brand La Perla proved it can
do high fashion as it unveiled elegant underwear designs on the catwalk
at Milan Fashion Week on Friday
In
keeping with the current trend for luxe lace, the garments came with
sheer cutaways adorned with lace and stockings were made from the
material du jour.
It
has been a stellar year so far for the brand, which was established in
1954 in Bologna, Italy in the kitchen of corset maker, Ada Masotti.
They
unveiled an Atelier collection at Paris Couture Fashion Week in January
and called on Naomi Campbell, Isabeli Fontana, Natasha Poly, and
Lindsey Wixon to showcase the designs.
The
garments were sexy yet sophisticated with lace embellishment and more
modest silk jumpsuits, right, being showcased on the runway
The brand, which was established in
1954 in Bologna, Italy in the kitchen of corset maker Ada Masotti, sent
models down the runway wearing zip up garments with sheer cut-out
panels
As well as bralets and bikinis, the catwalk was awash with silky shorts and drawstring tracksuit bottoms
Earlier this month, La Perla opened the doors to its global flagship on Old Bond Street, London.
Speaking to Vogue
at the time, a spokesperson for the brand said: 'For La Perla it was
all about fully leveraging the craftsmanship and the fine knowledge of
modelling on the female body, which is an integral part of any garment
we make.
'Choosing
fabrics and techniques that represent sophisticated sensuality;
thinking about the main concepts that are at the heart of the La Perla
style philosophy.'
The brand
say they choose fabrics and techniques that represent 'sophisticated
sensuality' and anchor-inspired swimsuits, left, sultry lace bodices,
centre, and ravishing red designs, right, made up the collection
A new swimsuit trend? La Perla unveiled quirky bikini and swimming costume designs inspired by the shape of an anchor
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